“if you don’t know where you’re going, any road will take you there.” cheshire cat, alice in wonderland

^ wild. when steve jobs was running apple and pixar, doing $27M (up 40% from 1996), he had their goals as lines of text shorter than a tweet. while he used this for yearly goals, you can also do this for quarterly goals.

make your goals 3 months out from today. align them with the financial quarters to build the habit of updates for advisers and team members. be specific.

the reason for 1 line goals early on, is you should be growing month to month, which will change what happens next.

review these at the end of each month to see if you’re on track.