there are infinite problems in a startup. the goal is figure out what are problems worth solving as well as embracing acceptable problems.
to determine problems worth solving, it’s helpful to form and write hypotheses for what the outcome and impact will be. connecting outcomes to paths of action helps understand what to work on now. this way of thinking draws inspiration from the scientific method.
to create a hypothesis, answer these three questions:
some examples of hypotheses
a good hypothesis is:
the benefit of writing down a hypothesis is that it can be revisited and evaluated with data. the brain cannot rationalize or change perception afterwards like “oh, i guess that didn’t work. but it doesn’t really matter, it wasn’t a big deal.”