this is the first time in human history where the cost of distribution and sharing content is 0, which means individual founders, builders, researchers, and thought leaders own their own channels.
you can increase the size of your network, build serendipity for yourself, and more importantly, seek understanding through creating content.
below is a good blog post on the philosophy of the internet and how it’s like a game: hit the right keystrokes and win the attention of your users, customers, future employees, and investors.
packy mccormick built his investment firm by publishing startup memos 1x a week on substack. he now has 230,000 followers on substack and is one of th most read people on the internet. all becaues he decided to write and publish weekly.
elon musk (ceo of space x, tesla, neuralink), posts frequent updates on products
brett addock (ceo of figure (raised $975M), and former archer aviation, and vettery), publishes weekly round ups in twitter on latest news in ai + hardware. he then shares hiring opps for figure. his weekly twitter threads get 800k+ views.
max, co-founder of gumloop (yc w24) has some of the best product demos online right now in the ai product space. early stage founders do this too. he showcases his product, educates his customers, and has fast screenshares that are catchy.